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National Fertility Study

Understanding Fertility Perceptions in the U.S.

Uncover new data, insights, and emerging trends shaping family planning and reproductive health—and what they mean for patients and providers.

Misconceptions and uncertainties around fertility, family planning, and reproductive health continue to complicate decision-making for many. Whether starting a family is on the horizon or still just a thought, these gaps in understanding often lead to delayed planning, missed opportunities, and uninformed choices that may misalign with personal goals or medical realities.

To shed light on these challenges, we surveyed over 500 individuals nationwide to explore key factors that shape perceptions and influence family planning decisions, including:

  • How early or late women believe fertility begins to decline
  • Awareness of and interest in fertility treatment options
  • The impact of cost and state-mandated insurance coverage on decisions
  • What’s driving or delaying family planning today
2025 Perception Study Cover - Understanding Fertility Perceptions in the U.S.
2025 Perception Study Inside - Understanding Fertility Perceptions in the U.S.

Better Education.

Proactive Conversations.

Confident Family Planning.

Our findings reveal a need for stronger education and more proactive healthcare conversations that can empower individuals to make more confident, informed decisions about their reproductive futures.

Download the full report to get the data, key themes, and insights that can influence smarter family planning decisions.

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